Marketing Main Cause of New Venture Failures
The top reason why new ventures fail is absence of a clear market need for the product.
Read MoreRevisiting the Marketing Concept- Part I
At first I thought it was an excellent idea to start an online marketing blog with an article with the title: ‘Revisiting the Marketing Concept’. Then I thought, “No way; surely by now, everybody understands what marketing is!” But just as I was about to abandon the idea, there was it again– another confusing use of the term ‘marketing’ in the local media! And that did it for me; it was time to try to set the…
Read MoreMarketing for Entrepreneurs
The CCME today launched Marketing for Entrepreneurs, the first of its Entrepreneurial Support Courses (ESC). The course was launched in response to aspiring entrepreneurs who have been looking for a “non-academic”, no-fluff course that can help them understand enough Marketing to make the big jump into owning their own business. According to the CCME Director , “Aspiring entrepreneurs are becoming more conscious of the fact that there is more to Marketing than advertising, be it…
Read MoreEU General Data Protection Regulations and You
The General Data Protection Regulation (GDPR) (EU Regulation EU: 2016/679) came into force on 25 May 2018. The purpose of EU 2016/679 is to strengthen and unify data protection for individuals within the European Union (EU) but given the interconnectivity and interoperability of web-based technologies, it also addresses export of personal data outside the EU. For that reason it more than likely has immediate implications for you and me. Online privacy and online privacy policies…
Read MoreUN Resolution on Jerusalem: Another Take
Donald Trump has spoken, the UN has voted and as to be expected, the Palestinians have fussed and fumed. As we say here in little Barbados, there is “more in the mortar than the pestle”. So if you want another – and more balanced – take on the status of Jerusalem, read this article located here
Read MoreFree Training Opportunity: Preparing to Start a Business
Preparing to Start a New Business is a free CCME online workshop which offers participants help in determining whether owning a business is a viable option for them as well as help with conceptualizing the business and the first steps in writing the business plan. Most funding agencies now require a solid, written business plan. The CCME believes that you should write your own business plan so that you have a sense of ownership and…
Read MoreThe Mathematics of Fat Loss
Looking to lose weight? Not-so-new research explains the mathematics of fat loss. In 2014 Ruben Meerman and Andrew Brown authored a report which claims that “when 10 kg of fat is oxidised, 8.4 kg departs the body via the lungs as carbon dioxide (CO2)”. You can find a digest (no pun intended) of this interesting article here. For those who want to dig further into this research, you can read…
Read MoreCase Study Analysis: Mandingo Pizza
This short case study focuses on marketing research with specific reference to demand measurement. Wilfrid Clarke, who was laid off from his job as Assistant Chef at a restaurant, wants to start his own food service business. The venture will involve selling sliced pizza to convenience stores. However, in order to start the venture, he needs to assess the market demand for sliced pizza in the target area. Marketing concepts which can be taught and…
Read MoreDoing Business in Barbados Gets Harder
In a country starved for foreign exchange, it is disheartening to hear that legislation recently enacted in Barbados, designed to stamp out abuse of the financial system, is allegedly posing threats to small businesses and dampening the appeal of the country to foreign investors. This is the reported view of Mr. Gregory McConnie, president of the Barbados International Business Association (CBC News online 15 June, 2017). Such is the nature of the macro-environment in which businesses…
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Read MoreThe Wasted Half of Advertising
Did you know that half your advertising dollar might be wasted!? That is what John Wannamaker, a famous new York retailer, said many years ago. Is he right or was he just exaggerating! Why did he make this controversial assertion?
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