Free Training Opportunity: Preparing to Start a Business

Free Training Opportunity: Preparing to Start a Business

Preparing to Start a New Business is a free CCME online workshop which offers participants help in determining whether owning a business is a viable option for them as well as help with conceptualizing the business and the first steps in writing the business plan.  Most funding agencies now require (more…)

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The Mathematics of Fat Loss

The Mathematics of Fat Loss

Looking to lose weight? Not-so-new research explains the mathematics of fat loss.  In 2014 Ruben Meerman and Andrew Brown authored a report which claims that “when 10 kg of fat is oxidised, 8.4 kg departs the body via the lungs as carbon dioxide (CO2)”.           You (more…)

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Case Study Analysis: Mandingo Pizza

Case Study Analysis: Mandingo Pizza

This short case study focuses on marketing research with specific reference to demand measurement.  Wilfrid Clarke, who was laid off from his job as Assistant Chef at a restaurant, wants to start his own food service business.  The venture will involve selling sliced pizza to convenience stores. However, in order (more…)

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Doing Business in Barbados Gets Harder

Doing Business in Barbados Gets Harder

In a country starved for foreign exchange, it is disheartening to hear that legislation recently enacted in Barbados, designed to stamp out abuse of the financial system, is allegedly posing threats to small businesses and dampening the appeal of the country to foreign investors.  This is the reported view of Mr. (more…)

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CCME Launches Consumer Research Agenda

CCME Launches Consumer Research Agenda

The CCME has launched its consumer research agenda for the second half of 2017. Among the areas targeted for research this period are Food & Health, Housing & Construction and Youth Futures™. The first piece of research, a sample survey focus on the theme of packaged foods and health in (more…)

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Surrogate Sexual Pleasure: Implications for Barbados?

Surrogate Sexual Pleasure: Implications for Barbados?

Minister of education in Barbados, Ronald Jones, has more than once complained about the decline in the birth rate in the Barbados population. The low birth rate in Barbados has been attributed to the highly successful birth control programme led by the Barbados Family Planning Association. However, a phenomenon like (more…)

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The Wasted Half of Advertising

The Wasted Half of Advertising

Did you know that half your advertising dollar might be wasted!? That is what John Wannamaker, a famous new York retailer, said many years ago. Is he right or was he just exaggerating!  Why did he make this controversial assertion? Please follow and like us: (more…)

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Revisiting the Marketing Concept- Part I

Revisiting the Marketing Concept- Part I

At first I thought it was an excellent idea to start an online marketing blog with an article with the title: ‘Revisiting the Marketing Concept’. Then I thought, “No way; surely by now, everybody understands what marketing is!”  But just as I was about to abandon the idea, there was it again– (more…)

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