The Mathematics of Fat Loss

The Mathematics of Fat Loss

Looking to lose weight? Not-so-new research explains the mathematics of fat loss.  In 2014 Ruben Meerman and Andrew Brown authored a report which claims that “when 10 kg of fat is oxidised, 8.4 kg departs the body via the lungs as carbon dioxide (CO2)”.           You (more…)

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CCME Launches Consumer Research Agenda

CCME Launches Consumer Research Agenda

The CCME has launched its consumer research agenda for the second half of 2017. Among the areas targeted for research this period are Food & Health, Housing & Construction and Youth Futures™. The first piece of research, a sample survey focus on the theme of packaged foods and health in (more…)

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Revisiting the Marketing Concept- Part I

Revisiting the Marketing Concept- Part I

At first I thought it was an excellent idea to start an online marketing blog with an article with the title: ‘Revisiting the Marketing Concept’. Then I thought, “No way; surely by now, everybody understands what marketing is!”  But just as I was about to abandon the idea, there was it again– (more…)

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Focus groups for participants

Focus groups for participants

The focus group is a research technique used by marketing research professionals to obtain insights from consumers or other respondents, on behalf for their clients, on topics such as new products, pricing, advertising, company image, customer service etc. A focus group ranges in size from 6 to 10 persons and is conducted (more…)

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Structural Adjustment: Belling the Foreign Exchange Cat(-astrophe) Part 1

Structural Adjustment: Belling the Foreign Exchange Cat(-astrophe) Part 1

Part 1: Introduction  Carl More in an article in the Sunday Sun of 22 December lamented the fact that even after many years of trying he is still unable to get his hand around the concept of “economic growth”.  I submit that he is in very good company; for the (more…)

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