Revisiting the Marketing Concept- Part I

Revisiting the Marketing Concept- Part I

At first I thought it was an excellent idea to start an online marketing blog with an article with the title: ‘Revisiting the Marketing Concept’. Then I thought, “No way; surely by now, everybody understands what marketing is!”  But just as I was about to abandon the idea, there was it again– another confusing use of the term ‘marketing’ in the local media!  And that did it for me; it was time to try to set the…

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Focus groups for participants

Focus groups for participants

The focus group is a research technique used by marketing research professionals to obtain insights from consumers or other respondents, on behalf for their clients, on topics such as new products, pricing, advertising, company image, customer service etc. A focus group ranges in size from 6 to 10 persons and is conducted by a moderator whose job is to ensure that the participants “focus” on the topic at hand.    A typical focus group may last from 1 to 2…

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Structural Adjustment: Belling the Foreign Exchange Cat(-astrophe) Part 1

Structural Adjustment: Belling the Foreign Exchange Cat(-astrophe) Part 1

Part 1: Introduction  Carl More in an article in the Sunday Sun of 22 December lamented the fact that even after many years of trying he is still unable to get his hand around the concept of “economic growth”.  I submit that he is in very good company; for the most part, our economists have not been able to explain to the public in simple terms what it is let alone how to achieve it….

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