The Mathematics of Fat Loss

The Mathematics of Fat Loss

Looking to lose weight? Not-so-new research explains the mathematics of fat loss.  In 2014 Ruben Meerman and Andrew Brown authored a report which claims that “when 10 kg of fat is oxidised, 8.4 kg departs the body via the lungs as carbon dioxide (CO2)”.           You (more…)

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Case Study Analysis: Mandingo Pizza

Case Study Analysis: Mandingo Pizza

This short case study focuses on marketing research with specific reference to demand measurement.  Wilfrid Clarke, who was laid off from his job as Assistant Chef at a restaurant, wants to start his own food service business.  The venture will involve selling sliced pizza to convenience stores. However, in order (more…)

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Doing Business in Barbados Gets Harder

Doing Business in Barbados Gets Harder

In a country starved for foreign exchange, it is disheartening to hear that legislation recently enacted in Barbados, designed to stamp out abuse of the financial system, is allegedly posing threats to small businesses and dampening the appeal of the country to foreign investors.  This is the reported view of Mr. (more…)

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CCME Launches Consumer Research Agenda

CCME Launches Consumer Research Agenda

The CCME has launched its consumer research agenda for the second half of 2017. Among the areas targeted for research this period are Food & Health, Housing & Construction and Youth Futures™. The first piece of research, a sample survey focus on the theme of packaged foods and health in (more…)

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Surrogate Sexual Pleasure: Implications for Barbados?

Surrogate Sexual Pleasure: Implications for Barbados?

Minister of education in Barbados, Ronald Jones, has more than once complained about the decline in the birth rate in the Barbados population. The low birth rate in Barbados has been attributed to the highly successful birth control programme led by the Barbados Family Planning Association. However, a phenomenon like (more…)

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ESI: Do you have it?

ESI: Do you have it?

Social network sites (SNS) have been defined by one source as “web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system; (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections (more…)

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Focus groups for participants

Focus groups for participants

The focus group is a research technique used by marketing research professionals to obtain insights from consumers or other respondents, on behalf for their clients, on topics such as new products, pricing, advertising, company image, customer service etc. A focus group ranges in size from 6 to 10 persons and is conducted (more…)

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