Case Study Analysis: Mandingo Pizza

Case Study Analysis: Mandingo Pizza

This short case study focuses on marketing research with specific reference to demand measurement.  Wilfrid Clarke, who was laid off from his job as Assistant Chef at a restaurant, wants to start his own food service business.  The venture will involve selling sliced pizza to convenience stores. However, in order (more…)

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CCME Launches Consumer Research Agenda

CCME Launches Consumer Research Agenda

The CCME has launched its consumer research agenda for the second half of 2017. Among the areas targeted for research this period are Food & Health, Housing & Construction and Youth Futures™. The first piece of research, a sample survey focus on the theme of packaged foods and health in (more…)

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