CCME Launches Consumer Research Agenda

CCME Launches Consumer Research Agenda

The CCME has launched its consumer research agenda for the second half of 2017. Among the areas targeted for research this period are Food & Health, Housing & Construction and Youth Futures™. The first piece of research, a sample survey focus on the theme of packaged foods and health in (more…)

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Surrogate Sexual Pleasure: Implications for Barbados?

Surrogate Sexual Pleasure: Implications for Barbados?

Minister of education in Barbados, Ronald Jones, has more than once complained about the decline in the birth rate in the Barbados population. The low birth rate in Barbados has been attributed to the highly successful birth control programme led by the Barbados Family Planning Association. However, a phenomenon like (more…)

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ESI: Do you have it?

ESI: Do you have it?

Social network sites (SNS) have been defined by one source as “web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system; (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections (more…)

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Focus groups for participants

Focus groups for participants

The focus group is a research technique used by marketing research professionals to obtain insights from consumers or other respondents, on behalf for their clients, on topics such as new products, pricing, advertising, company image, customer service etc. A focus group ranges in size from 6 to 10 persons and is conducted (more…)

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