Case Study Analysis: Mandingo Pizza

Case Study Analysis: Mandingo Pizza

This short case study focuses on marketing research with specific reference to demand measurement.  Wilfrid Clarke, who was laid off from his job as Assistant Chef at a restaurant, wants to start his own food service business.  The venture will involve selling sliced pizza to convenience stores. However, in order (more…)

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The Wasted Half of Advertising

The Wasted Half of Advertising

Did you know that half your advertising dollar might be wasted!? That is what John Wannamaker, a famous new York retailer, said many years ago. Is he right or was he just exaggerating!  Why did he make this controversial assertion? Please follow and like us: (more…)

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Revisiting the Marketing Concept- Part I

Revisiting the Marketing Concept- Part I

At first I thought it was an excellent idea to start an online marketing blog with an article with the title: ‘Revisiting the Marketing Concept’. Then I thought, “No way; surely by now, everybody understands what marketing is!”  But just as I was about to abandon the idea, there was it again– (more…)

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Radio Shack Comes to Courts Amidst Bankruptcy Filing

Radio Shack Comes to Courts Amidst Bankruptcy Filing

On April 23 (2017)  Courts Barbados became the site of the 3rd Radio Shack store in the Caribbean.  However, Radio Shack, well known for its specialization in consumer electronics, is currently in bankruptcy court in the US, the second time in two years.  So has Courts touched the accursed thing? Radio Shack has (more…)

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ESI: Do you have it?

ESI: Do you have it?

Social network sites (SNS) have been defined by one source as “web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system; (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections (more…)

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Structural Adjustment: Belling the Foreign Exchange Cat(-astrophe) Part 3

Structural Adjustment: Belling the Foreign Exchange Cat(-astrophe) Part 3

Part 3: Structural Adjustment for Dummies! Structural adjustment, simply stated, is the initiation and management of changes in the structure of an economy, that is, changes in the kinds of economic activities undertaken by a society. For example, Barbados has been heavily dependent on tourism; in previous times it was (more…)

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Customer Service: Mission Impossible?

Customer Service: Mission Impossible?

According to the recent Microsoft State of Global Customer Service report, 61% of consumers have come to view customer service as “very important” in their choice of, and loyalty to, a brand.    In the  American Express Customer Service Barometer of 2014, 99% of consumers said that getting a satisfactory answer or (more…)

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The Importance of Branding: Narrow Escape for Cotton!

The Importance of Branding: Narrow Escape for Cotton!

Caribbean countries are only slowly beginning to learn the importance of their marketing assets.  Sea Island Cotton is known to be one of the best, if not the best brand of cotton in the world.  However, the Sea Island Cotton brand name was almost permanently lost to the Japanese.  It took a (more…)

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