The Wasted Half of Advertising

The Wasted Half of Advertising

Did you know that half your advertising dollar might be wasted!? That is what John Wannamaker, a famous new York retailer, said many years ago. Is he right or was he just exaggerating!  Why did he make this controversial assertion? Please follow and like us:

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Radio Shack Comes to Courts Amidst Bankruptcy Filing

Radio Shack Comes to Courts Amidst Bankruptcy Filing

On April 23 (2017)  Courts Barbados became the site of the 3rd Radio Shack store in the Caribbean.  However, Radio Shack, well known for its specialization in consumer electronics, is currently in bankruptcy court in the US, the second time in two years.  So has Courts touched the accursed thing? Radio Shack has been around since World War I. According to Wikipedia, the company was started as “Radio Shack” in 1921 by two brothers whose aim was to  provide…

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Structural Adjustment: Belling the Foreign Exchange Cat(-astrophe) Part 3

Structural Adjustment: Belling the Foreign Exchange Cat(-astrophe) Part 3

Part 3: Structural Adjustment for Dummies! Structural adjustment, simply stated, is the initiation and management of changes in the structure of an economy, that is, changes in the kinds of economic activities undertaken by a society. For example, Barbados has been heavily dependent on tourism; in previous times it was sugar. Although the country has other economic activities such as retailing and some manufacturing, the economy still depends heavily on one economic activity viz. tourism.  To…

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The Importance of Branding: Narrow Escape for Cotton!

The Importance of Branding: Narrow Escape for Cotton!

Caribbean countries are only slowly beginning to learn the importance of their marketing assets.  Sea Island Cotton is known to be one of the best, if not the best brand of cotton in the world.  However, the Sea Island Cotton brand name was almost permanently lost to the Japanese.  It took a legal battle to secure the return of the brand name from Japan. Read story here. Please follow and like us:

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