Free Training Opportunity: Preparing to Start a Business

Free Training Opportunity: Preparing to Start a Business

Preparing to Start a New Business is a free CCME online workshop which offers participants help in determining whether owning a business is a viable option for them as well as help with conceptualizing the business and the first steps in writing the business plan.  Most funding agencies now require (more…)

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Revisiting the Marketing Concept- Part I

Revisiting the Marketing Concept- Part I

At first I thought it was an excellent idea to start an online marketing blog with an article with the title: ‘Revisiting the Marketing Concept’. Then I thought, “No way; surely by now, everybody understands what marketing is!”  But just as I was about to abandon the idea, there was it again– (more…)

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Focus groups for participants

Focus groups for participants

The focus group is a research technique used by marketing research professionals to obtain insights from consumers or other respondents, on behalf for their clients, on topics such as new products, pricing, advertising, company image, customer service etc. A focus group ranges in size from 6 to 10 persons and is conducted (more…)

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Customer Service: Mission Impossible?

Customer Service: Mission Impossible?

According to the recent Microsoft State of Global Customer Service report, 61% of consumers have come to view customer service as “very important” in their choice of, and loyalty to, a brand.    In the  American Express Customer Service Barometer of 2014, 99% of consumers said that getting a satisfactory answer or (more…)

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