Mandatory Course

Principles of Marketing

All students must take this CCME mandatory module. Many text books use the title: Principles of Marketing but do not specifically identify those principles. The CCME justifiably contends that Marketing is first and foremost a philosophy and set of principles. Therefore, in this required module, we immerse participants in that philosophy as well as clearly identify those principles.

Successful completion of this module requires that participants demonstrate mastery of the conceptual and procedural knowledge that underpins these principles (at a minimum 80% level) as well as demonstrate their ability to recognize and apply these principles in both for-profit and non-profit organizations.

This module starts in July 2019 and is delivered online via our Moodle site located here.

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