Focus groups for participants

Focus groups for participants

The focus group is a research technique used by marketing research professionals to obtain insights from consumers or other respondents, on behalf for their clients, on topics such as new products, pricing, advertising, company image, customer service etc. A focus group ranges in size from 6 to 10 persons and is conducted by a moderator whose job is to ensure that the participants “focus” on the topic at hand.    A typical focus group may last from 1 to 2…

Read More