Case Study Analysis: Mandingo Pizza

Case Study Analysis: Mandingo Pizza

This short case study focuses on marketing research with specific reference to demand measurement.  Wilfrid Clarke, who was laid off from his job as Assistant Chef at a restaurant, wants to start his own food service business.  The venture will involve selling sliced pizza to convenience stores. However, in order (more…)

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The Wasted Half of Advertising

The Wasted Half of Advertising

Did you know that half your advertising dollar might be wasted!? That is what John Wannamaker, a famous new York retailer, said many years ago. Is he right or was he just exaggerating!  Why did he make this controversial assertion? Please follow and like us: (more…)

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Focus groups for participants

Focus groups for participants

The focus group is a research technique used by marketing research professionals to obtain insights from consumers or other respondents, on behalf for their clients, on topics such as new products, pricing, advertising, company image, customer service etc. A focus group ranges in size from 6 to 10 persons and is conducted (more…)

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