Marketing for Entrepreneurs

Marketing for Entrepreneurs

The CCME today launched Marketing for Entrepreneurs, the first of its Entrepreneurial Support Courses (ESC). The course was launched in response to aspiring entrepreneurs who have been looking for a “non-academic”, no-fluff course that can help them understand enough Marketing to make the big jump into owning their own business. According to the CCME Director , “Aspiring entrepreneurs are becoming more conscious of the fact that there is more to Marketing than advertising, be it…

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Revisiting the Marketing Concept- Part I

Revisiting the Marketing Concept- Part I

At first I thought it was an excellent idea to start an online marketing blog with an article with the title: ‘Revisiting the Marketing Concept’. Then I thought, “No way; surely by now, everybody understands what marketing is!”  But just as I was about to abandon the idea, there was it again– another confusing use of the term ‘marketing’ in the local media!  And that did it for me; it was time to try to set the…

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