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The Wasted Half of Advertising

Posted on June 5, 2017June 8, 2017 by Aldon D. Tull
The Wasted Half of Advertising

Did you know that half your advertising dollar might be wasted!? That is what John Wannamaker, a famous new York retailer, said many years ago. Is he right or was he just exaggerating!  Why did he make this controversial assertion? Please follow and like us:

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Posted in Branding, Distribution, Marketing Strategy, Media, News, Promotion Tagged advertising, marketing research, mass media, media

What’s It Like To Work In Marketing

https://www.youtube.com/watch?v=tkn8ogPmnDs

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Aldon D. Tull

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